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June 11, 2007
By: TOM BRANNA
Editor
GERMANY: This year marks the 100th anniversary of Persil, which is billed as the first self-acting detergent. Today, Persil from Henkel is available in approximately 60 countries. Moreover, the quality for which Persil is known is also available under local brand names such as Le Chat marketed in France, Wipp in Spain or Dixan in Italy, Greece and Cyprus. Now, this centennial year is to see the largest relaunch in Persil’s history. The premium detergent brands of Henkel are to be given a new, si...
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